Description
Design Thinking is a human-centred, evidence-driven way to move from messy problems to clear solutions. We work in two rhythms—diverge to explore widely and converge to focus—across four phases:
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Discover — look with fresh eyes, talk to users, observe context, gather insights.
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Define — synthesize what you found, choose what matters, frame a sharp How Might We… challenge.
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Develop — generate options, prototype, and test quickly to learn what works.
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Deliver — package an MVP, capture learnings, and plan next steps.